The emergence of WunderBar and the new corporate brand
relayr had a clear goal: to create a buzz around their latest product ‘WunderBar’ while simultaneously launching their brand-new corporate identity into the market. With their small but mighty c-team, they aimed to make an impact. That’s where we came in. Together, we set up a crowdfunding campaign to promote WunderBar. It was a success story; not only did we raise the required amount, but we exceeded the goal by a whopping 22%.
Building towards long-term marketing
Following the triumph of the crowdfunding campaign, relayr sought a long-term solution. They needed a marketing expert to lead their team and devise strategies. Our role extended beyond mere presence; we crafted marketing and growth strategies, using both conventional methods and smart ‘hacks’. We designed digital and print assets, generated content for their social media platforms, drafted texts, and delivered product and hackathon photography and videos.
We worked on optimizing and continually enhancing their online channels and content, based on data from marketing, the website, and product/platform information. Additionally, we developed business intelligence and infographics specifically for relayr’s business development purposes.
Team growth and company expansion
In just one year, a remarkable change was evident. What began with one marketing expert burgeoned into a team of five professionals. The company itself evolved from merely 4 employees to over 25, showcasing the significant impact of our strategies.
Acquisition and continuation
Our collaboration with relayr spanned approximately four years. During this time, we achieved substantial growth and success in their marketing and business operations until they were eventually acquired by an external entity.
This case demonstrates how a targeted marketing strategy and an integrated approach can lead to significant growth and impact for a company, resulting in a notable transformation in their market position and company size.
case study, concept & strategy, content & optimalization, development & creation
allround marketing, branding, digital & print media, SEO & SEM, social media, textwork, video & photography, website