Informatieschermen was interested in a consistent brand identity, a new website to attract sales, a marketing strategy, required online and offline content, as well as SEO and SEM. We created a website for them that aligned with their desire for an informal business site with a marketing/sales funnel through automation.
Strategy and Execution
We began by understanding their core values and objectives. Working closely with their team, we gained insight into their company culture and desired brand identity. Subsequently, we commenced designing and developing a new website that was not only visually appealing but also functionally integrated with a marketing and sales funnel.
The website was tailored to have an informal yet professional appearance that perfectly aligned with the company’s objectives. We implemented automated marketing processes to generate leads and convert them into sales, thereby enhancing the efficiency of their online operations.
In tandem, we crafted a detailed content marketing strategy. This encompassed various content assets such as e-books, articles, landing pages, and product videos. Additionally, we created digital and printed marketing materials like business flyers, stickers, and customized online social media content that seamlessly resonated with their refreshed brand identity.
Results and Impact
The content marketing strategy yielded valuable leads and increased engagement within their target audience. The utilization of diverse content formats strengthened their online presence and aided in establishing them as an authority within their industry.
With a consistent brand identity, an enhanced online presence, and an optimized marketing strategy, Information Screens laid a robust foundation for future growth and success.
case study, concept & strategy, content & optimalization, development & creation
allround marketing, design, digital & print media, SEO & SEM, textwork, video & photography, website