Immersive experiences
2650
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Immersive experiences, such as virtual & augmentedreality (VR/AR), interactive installations and gamification, offer a level of interactivity and immersion that traditional media, such as lectures and videos, cannot. With immersive experiences, you get to actually participate in the content and make decisions that affect the outcome. Plus, you feel like you’re right in the middle of it all, rather than just observing from the sidelines.

In order to make financial literacy more engaging and accessible to high school students in Singapore, we developed an immersive game that teaches the advantages of learning monetary skills at a young age.

 

Objectives

  • To create a fun and engaging way to teach financial literacy to high school students in Singapore
  • To educate students on the importance of learning monetary skills at a young age
  • To increase students’ understanding and retention of financial literacy concepts

 

Methodology

  • We developed a game using Unity3D that takes players on a journey through different life stages, from childhood to retirement.
  • At each stage of the game, players are presented with financial challenges and decisions that they must make in order to achieve financial success.
  • The game includes interactive elements, such as mini-games and puzzles, to make the learning experience more enjoyable and engaging.
  • We tested the game with a group of high school students in Singapore and collected feedback to refine the game and ensure that it was effective at teaching financial literacy concepts.

 

Results

  • The game was well received by the students, who reported enjoying the interactive elements and finding the gameplay engaging.
  • Students demonstrated an increase in their understanding and retention of financial literacy concepts, as measured through pre- and post-game assessments.
  • Students reported feeling more motivated to learn about financial literacy and expressed interest in continuing to play the game to further improve their skills.
  • Positive brand awareness results for the client, a large pension fund from Singapore.

 

Conclusion

This immersive game was an effective way to teach financial literacy to high school students in Singapore. The interactive gameplay kept students engaged and motivated to learn, and the game was successful in increasing students’ understanding and retention of financial literacy concepts. We believe that this approach could be used to teach a range of subjects and skills to young learners, making education more enjoyable and effective. The players were interactively connected to the brand without experiencing a forced feeling of an advertisement message.

Category
case study, development & creation